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Desrespeitar
a faixa, pode
custar tudo

Desrespeitar
a faixa, pode
custar tudo

Desrespeitar a faixa, pode custar tudo

Agency: Babel-Azza


Role: concept and Visual Creative


Team: Marcus Souza / Joanna Santana


Artistic heads: Doda Ferrari / Danilo Moraes

Agency: Babel-Azza


Role: concept and Visual Creative


Team: Marcus Souza / Joanna Santana


Artistic heads: Doda Ferrari / Danilo Moraes

[EN]

The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.

And this could cost you everything.

[EN]

The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.

And this could cost you everything.

About the project

About the project

Agency: Babel-Azza

Role: Visual Creative

Team: And Fontainha / Maria Gabriela / Cesar Augusto / Eduardo Reis / Paulo Marcussi

Artistic heads: Doda Ferrari / Danilo Moraes

Agency: Babel-Azza

Role: Visual Creative

Team: And Fontainha / Maria Gabriela / Cesar Augusto / Eduardo Reis / Paulo Marcussi

Artistic heads: Doda Ferrari / Danilo Moraes

[EN]

The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.

And this could cost you everything.

[EN]

The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.

And this could cost you everything.

Detran SP

Detran SP

created in 2023

created in 2023

Detran SP

Detran SP

2024

2024

Date created

Date created

Installation

Installation

Installation

The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.

More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.

The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.

More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.

The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.

More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.

©2025

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currently working

at babel-azza

©2025

that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.

currently working at babel-azza

that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.