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Desrespeitar
a faixa, pode
custar tudo
Desrespeitar
a faixa, pode
custar tudo
Desrespeitar a faixa, pode custar tudo
Agency: Babel-Azza
Role: concept and Visual Creative
Team: Marcus Souza / Joanna Santana
Artistic heads: Doda Ferrari / Danilo Moraes
Agency: Babel-Azza
Role: concept and Visual Creative
Team: Marcus Souza / Joanna Santana
Artistic heads: Doda Ferrari / Danilo Moraes
[EN]
The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.
And this could cost you everything.
[EN]
The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.
And this could cost you everything.
About the project
About the project
Agency: Babel-Azza
Role: Visual Creative
Team: And Fontainha / Maria Gabriela / Cesar Augusto / Eduardo Reis / Paulo Marcussi
Artistic heads: Doda Ferrari / Danilo Moraes
Agency: Babel-Azza
Role: Visual Creative
Team: And Fontainha / Maria Gabriela / Cesar Augusto / Eduardo Reis / Paulo Marcussi
Artistic heads: Doda Ferrari / Danilo Moraes
[EN]
The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.
And this could cost you everything.
[EN]
The crosswalk is often not seen as a safety feature; it’s frequently ignored… disrespected.
And this could cost you everything.
Detran SP
Detran SP
created in 2023
created in 2023
Detran SP
Detran SP
2024
2024
Date created
Date created









Installation
Installation
Installation
The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.
More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.
The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.
More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.
The installation invites passersby in São Paulo’s metro stations to experience the stories of people who, in a moment of carelessness, caused or now bear the pain of losing someone due to disregarding the crosswalk. In a visually impactful setting, each narrative reveals how much is lost because of a single act of negligence, encouraging reflection on the value of life and the weight of a decision that many make without recognizing its seriousness.
More than words, the faces of the victims accompany these stories and stare back at us, reminding us that they are not just accounts—they are real people, broken dreams, and families forever marked. With the title “Disrespecting the Crosswalk Can Cost Everything,” the installation touches each visitor, prompting them to see the crosswalk not only as a traffic rule but as a commitment to protecting and respecting the lives around us.


More works
More works
More works
©2025
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currently working
at babel-azza
©2025
that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.
currently working at babel-azza
that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.

