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dê férias para
a morte
dê férias para a morte
dê férias para
a morte
Detran SP
Detran SP
Detran SP
2023
2023
Agency: Babel-Azza
Role: Concept & Art direction
Team: André Fontainha / Maria Gabriela / César Augusto
/ Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
Agency: Babel-Azza
Role: Concet & Art Direction
Team: Andre Fontainha / Maria Gabriela / César Augusto / Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
About the project
About the project
About the project
Date created
Date created
created in 2023
Agency: Babel-Azza
Role: Concept & Art direction
Team: André Fontainha / Maria Gabriela / César Augusto / Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
As an interactive action, we propose that when drivers receive their payment receipt at toll booths, they will be given information about precautions to take in traffic and, of course, a request: Give death a vacation.
More works
More works
More works
©2025
that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.
that’s all folks!!! Tks to getting this far.
currently working at MULLEN LOWE
currently working
at babel-azza