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dê férias para
a morte
dê férias para a morte
dê férias para
a morte
Detran SP
Detran SP
Detran SP
2023
2023
Agency: Babel-Azza
Role: Concept & Art direction
Team: André Fontainha / Maria Gabriela / César Augusto
/ Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
Agency: Babel-Azza
Role: Concet & Art Direction
Team: Andre Fontainha / Maria Gabriela / César Augusto / Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
About the project
About the project
About the project
Date created
Date created
created in 2023
Agency: Babel-Azza
Role: Concept & Art direction
Team: André Fontainha / Maria Gabriela / César Augusto / Eduardo Reis / Paulo Marcussi
Creative Directors: Doda Ferrari / Danilo Moraes
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
[EN]
A figure that takes advantage of our slip-ups, mistakes, distractions, and recklessness. A controversial yet captivating character. The star of our imagination, books, and movies. And now, it's the star of this campaign. After all, even the Grim Reaper needs a vacation.
As an interactive action, we propose that when drivers receive their payment receipt at toll booths, they will be given information about precautions to take in traffic and, of course, a request: Give death a vacation.
More works
More works
More works
©2025
that’s all folks!!! Tks to getting this far. Click here to go back to the begnining.
that’s all folks!!! Tks to getting this far.
currently working at babel-azza
currently working
at babel-azza